About Us
Explore Africa's Essence with Hekaya
Hekaya, Swahili for 'a series of stories,' is precisely what we will curate for your experience. At Hekaya, we wholeheartedly embrace the remarkable potential of the African continent. We are more than just a luxury tour operator; we are the living manifestation of our founder's lifelong devotion to Africa, her tireless efforts in its advancement, and her resolute commitment to unveiling the richness, culture, and untapped possibilities inherent in this dynamic continent.
MEET OUR FOUNDER
Heba Salama
Heba Salama, the founder of Hekaya Africa, is a passionate Egyptian-Zambian deeply rooted in her love for Africa. Having spent most of her life in Zambia, her exploration of the region has fueled a profound connection to the continent. Now based in Egypt, Heba has translated this love into the creation of Hekaya, a distinctive luxury tour operator with a focus on curated experiences across various African destinations.
With 20+ years advocating for African development, Heba serves as CEO of an international organization. Formerly Trade and Investment Representative of Seychelles in Egypt, she fostered economic growth across 21 African Member States. Heba's entrepreneurial background in Zambia provides valuable insights.
Hekaya Africa reflects Heba's commitment to dispelling misconceptions about Africa, offering curated, unforgettable trips to various destinations. Her belief in Africa's bright future is evident in both her role as founder and ongoing efforts for positive impact. Through Hekaya, Heba shares her genuine love for Africa, inviting travelers to experience the continent luxuriously.
A Passionate Advocate for Africa
Heba's passion for Africa extends far beyond her professional life. As the Trade and Investment Representative of the Republic of Seychelles in Egypt, she successfully fostered bilateral trade and investment between the two countries, contributing significantly to their economic growth. Moreover, Heba's entrepreneurial spirit led her to establish, manage, and own various businesses in Zambia, providing her with invaluable insights into the African market's challenges and opportunities.
Hekaya - A Vision Realized
Heba Salama's love for Africa and her extensive experience have come together in the creation of Hekaya. Hekaya is not just a luxury tour operator; it's a manifestation of Heba's dream to offer curated, unforgettable experiences across Africa. With a deep commitment to dispelling misconceptions about Africa, Heba and her team at Hekaya invite you to embark on a journey that showcases Africa's true essence.
Heba firmly believes in Africa's bright future and strives to make a positive impact on its journey towards prosperity. Through Hekaya, she shares her genuine love for the continent, inviting travelers to experience Africa in all its glory. Every Hekaya journey is an opportunity to immerse yourself in Africa's rich culture, breathtaking landscapes, and the warmth of its people—all with the highest level of luxury and attention to detail.
Join us on this extraordinary voyage of discovery as we unveil the heart of Africa through the eyes of Heba Salama and Hekaya. Explore our handcrafted itineraries, and let us introduce you to the Africa we know and love.
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